Jun 17, 2021Part I — Amazon’s product strategy in the early yearsThe story… Back in 1994 on a hot summer day, young Jeff Bezos took the plunge of quitting his high-paying job as senior vice president at D.E. Shaw & Co. ( Wall Street-based investment banking firm) and drove across the country to start an online bookstore way out west in Seattle. It…Amazon7 min read
Jun 16, 2021Amazon’s product strategyAmazon Inc. is an amazing company. What started as a simple online bookstore over the years became an all-encompassing “Everything Store” that sold anything and everything. Beyond that it grew bigger by opening up Marketplace, allowing individual sellers to utilize its powerful and convenient logistics infrastructure; and created Amazon Prime…Amazon2 min read
Nov 7, 2020How to be CreativeLearn the secret formula that will help you generate genius ideas Gannett, A. (2011). Cite right: The Creative Curve. City, Publisher Legend has it that Paul McCartney came up with the famous song “Yesterday” in his dreams; Christopher Nolan also came up with “Inception” from his lucid dreams; even Google came from one of Larry Page’s nightmares. So is it true…Creativity6 min read
Oct 11, 2020What’s the difference between CPM, CPC and CPV bidding?There is an important distinction between “bidding strategy” (how the bidding model of the platform behaves) and “billing method” (how the platform charges you). The billing method is how you’ll have to pay the platform. For example CPM billing means how much you’ll pay for each 1000-impressions they help you…Rtb Advertising3 min read
Mar 27, 2019Google’s Product StrategyFor many years now, I’ve watched as Google continues to push the boundaries of innovation and continue to launch new products on what seems like a quarterly basis. …Product6 min read
